Digital Marketing & E-commerce
Learn how brands attract, engage and retain customers online. You will plan campaigns, create channel-ready content, read performance data and launch an e-commerce experience.
What you will learn
Skills for the whole journey
Path curriculum
Your roadmap, stop by stop
Follow the stages in order. Each stop shows the learning window, what is covered and the milestone you should reach before moving forward.
Mastery journey
Beginner entry → Career ready
This path builds job readiness. Expert or professional mastery follows through sustained workplace delivery after graduation.
Schedule
Weeks 1–2
Foundations of digital marketing & e-commerce
Understand the customer journey, the marketing funnel and entry-level roles.
What is covered
- Customer journeys
- Marketing funnels
- Digital channels
- Includes Gated Assessment
Schedule
Weeks 3–4
Attract and engage customers
Use search and audience research to help the right people discover a brand.
What is covered
- SEO and search
- Audience research
- Campaign goals
- Includes Gated Assessment
Schedule
Weeks 5–6
Content marketing
Plan useful content and build a consistent presence across social channels.
What is covered
- Content strategy
- Social media
- Brand voice
- Includes Gated Assessment
Schedule
Weeks 7–8
Email marketing
Create lifecycle campaigns that nurture relationships and encourage action.
What is covered
- Segmentation
- Email campaigns
- A/B testing
- Includes Gated Assessment
Schedule
Weeks 9–11
Marketing analytics and measurement
Measure performance and turn campaign data into useful recommendations.
What is covered
- Google Analytics
- Campaign KPIs
- Insight reporting
- Includes Gated Assessment
Schedule
Weeks 12–14
Build and launch an e-commerce store
Create a store experience and learn how to evaluate online sales performance.
What is covered
- Store setup
- Product listings
- Conversion performance
- Includes Gated Assessment
Schedule
Weeks 15–16
Grow customer loyalty
Bring the route together in a retention plan and portfolio-ready campaign.
What is covered
- Customer loyalty
- Retention strategy
- Portfolio campaign
- Includes Gated Assessment
Final gate
After all stages
Final roadmap stop
Exit interview
Review portfolio evidence, demonstrate end-to-end understanding and agree the learner's career-readiness plan after every stage assessment is complete.
Weekly schedule
Built for real life
Learn flexibly during the week, then meet your squad for practice and feedback. All times are West Africa Time.
Monday
Anytime
Weekly module opens
Wednesday
6:30 pm WAT
Campaign studio
Saturday
10:00 am WAT
Mentor check-in & project review
Upcoming departures
Cohorts & bus schedules
Check the next boarding date and available seats for this path.