Digital Marketing & E-commerce
Growth Shuttle
A guided learning journey with a clear weekly rhythm, practical milestones and a conductor keeping the cohort moving together.
Boards
23 November 2026
Departure
10:00 am WAT
Conductor
Fatima Bello
Path
Digital Marketing & E-commerce
Cohort size
50 riders
Destination
Digital Marketing Coordinator
Featured cohort success
Growth Shuttle signature project
Riders will turn their Digital Marketing & E-commerce learning into a practical team project, collecting decisions, feedback and measurable evidence for a portfolio-ready case study.
16
Riders involved
3
Gated stages
1
Portfolio case study
Trip highlights
What riders experience together
Practical builds
Riders apply Marketing strategy, Content marketing, Email marketing through guided tasks and portfolio work.
Live feedback
Weekly clinics with Fatima Bello turn blockers into clear next steps.
Mastery checks
Every stage includes a practical gated assessment and mentor review before riders continue.
Peer learning
16 riders share progress, review work and solve problems as a cohort.
Journey so far
What learners are doing now
Riders are completing onboarding, setting up their tools and meeting their learning crew before Foundations of digital marketing & e-commerce begins.
Weeks 1–2
Foundations of digital marketing & e-commerce
Coming next: Understand the customer journey, the marketing funnel and entry-level roles.
Weeks 3–4
Attract and engage customers
Coming next: Use search and audience research to help the right people discover a brand.
Weeks 5–6
Content marketing
Coming next: Plan useful content and build a consistent presence across social channels.
Weeks 7–8
Email marketing
Coming next: Create lifecycle campaigns that nurture relationships and encourage action.
Weeks 9–11
Marketing analytics and measurement
Coming next: Measure performance and turn campaign data into useful recommendations.
Weeks 12–14
Build and launch an e-commerce store
Coming next: Create a store experience and learn how to evaluate online sales performance.
Weeks 15–16
Grow customer loyalty
Coming next: Bring the route together in a retention plan and portfolio-ready campaign.
Weekly schedule
How the cohort travels
From the road
Gallery, updates and showcases
A window into working sessions and useful public references. Gallery images illustrate the intended cohort feed; external work is credited and is not presented as Tech Bus Stop learner work.